Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Iteration90 collects, uses and protects your personal data when you use this website, contact us or use services provided by Iteration90.

Who we are

Iteration90 is a digital studio based in the United Kingdom providing website design, AI-powered phone lead capture systems and digital services for small businesses.

If you have any questions about this policy, please contact:

mike@iteration90.com

What data we collect

Depending on how you interact with us, we may collect:

  • Name

  • Email address

  • Telephone number

  • Business name

  • Information included in enquiries or messages

  • Information submitted through website forms

  • Call recordings, transcripts and AI-generated call summaries where our phone lead capture service is used

How we use your data

We use your data to:

  • Respond to enquiries

  • Provide quotations and information about our services

  • Deliver website and digital services

  • Manage client communications

  • Operate and improve our phone lead capture service

  • Follow up on legitimate business enquiries

Legal basis for processing

We process personal data under one or more of the following lawful bases under UK GDPR:

  • Legitimate interests

  • Performance of a contract

  • Consent, where required

How your data is stored

Your information may be stored using trusted third-party providers, including:

  • Business email accounts

  • Website form submissions

  • Internal CRM and outreach systems

  • Website hosting providers

  • Scheduling platforms (such as Cal.com)

  • Payment providers (such as Stripe)

  • Telephony and AI providers used to deliver our phone lead capture service

We take reasonable technical and organisational measures to protect your data.

Data sharing

We do not sell your personal data.

Information is only shared with third-party providers where necessary to deliver our services or operate our business.

Data retention

We retain personal data only for as long as reasonably necessary to:

  • Respond to enquiries

  • Deliver agreed services

  • Meet legal or accounting obligations

  • Maintain business records

You may request deletion of your personal data at any time where legally applicable.

Your rights

Under UK GDPR you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate information

  • Request deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent where processing relies on consent

To exercise your rights, please contact:

mike@iteration90.com

Cookies

This website may use cookies necessary for website functionality together with basic analytics.

You can control or disable cookies through your browser settings.

Changes to this policy

This Privacy Policy may be updated from time to time.

The latest version will always be published on this page.

Contact

mike@iteration90.com

Langholm, Dumfries & Galloway, United Kingdom