After 20 years working as a commercial photographer, I became increasingly interested in the parts of business happening behind the images — how companies position themselves, how customers find them, and what happens after someone gets in touch.

That led me into building websites, improving customer journeys and creating practical digital systems that help businesses operate more effectively.

Today, Iteration90 helps small businesses improve the way they attract, communicate with and support customers — from professional websites and enquiry systems to customer follow-up and automation.

I work directly with clients rather than through a large agency setup, which keeps things simple. No unnecessary complexity, no selling solutions you don’t need — just practical improvements built around your business.

Whether you need a stronger online presence, a better way to handle enquiries or a system to save time and improve customer relationships, I’d be happy to have a conversation.